Meesho Ltd. IPO

Meesho is a multi-sided technology platform driving e-commerce in India by connecting four key stakeholders: consumers, sellers, logistics partners, and content creators. Our value-focused ecommerce marketplace serves consumers from diverse income backgrounds across India by offering ... ‘Everyday Low Prices.’ This is made possible by providing a low-cost channel for sellers, which in turn allows them to offer a wide assortment of products at affordable prices to consumers. Sellers on Meesho include manufacturers, wholesalers, and traders. We engage with logistics partners, encompassing first and last-mile delivery businesses, sorting centres, and truck operators, to ensure cost efficient order fulfilment. Content creators on Meesho enhance product discovery and drive sales by sharing engaging content. Our platform is designed to deliver a personalised discovery led shopping experience to consumers, making online shopping easy and engaging for consumers. We monetize our platform through services that are provided to sellers such as order fulfilment, advertising, and data insights. Read more

Organised retail in India comprises two primary formats, organised brick and mortar and e-commerce. E-commerce is a retail format that facilitates buying and selling of goods over the internet. While organised brick and mortar presence is constrained by physical limitations, e-commerce has ... enabled broader geographic reach through its digital-first approach. India’s e-commerce market is currently sized at ~?6 trillion in terms of gross merchandise value (GMV) and is projected to reach ?15–18 trillion, penetrating 12–13% of India retail market by Fiscal 2030. Majority of new online shoppers are projected to come from tier 2+ cities, which are projected to account for 51–52% of India’s e-commerce market by Fiscal 2030, up from ~44% in Fiscal 2025.This growth is supported by several factors - internet adoption, smartphone penetration, low data costs, digital payments, and logistics improvements. While the number of online shoppers increases, e-commerce penetration remains low. Most retail categories continue to show limited online penetration. Within this landscape, value focused commerce has emerged. Value focused e-commerce runs on discovery-led purchase journey, and provision of wide, deep and affordable assortment of products. It monetizes largely through digital advertisements, owing to low commission structures and a large base of small-scale sellers. As digital infrastructure improves and consumer behavior evolves, e-commerce is expected to be a key driver of retail growth. Read more